Nordic retail group moves loyalty reporting from reach to recalled exposure.
Regional carnival sponsorship shifts from logo placement to participation formats.
Creator platform publishes attention methodology after advertiser pressure.
Danish regulator opens consultation on measurement claims in marketing.
From social graph to interest graph: targeting after the feed
Platforms stopped showing people what their friends posted and started showing them what they might watch. That change rewrites targeting.
Latest on the desk
Regional desks
Caribbean
Why Caribbean stories carry differently
Culture in the region is commercial infrastructure, not decoration bolted onto a media plan.
Northern Europe
Sweden's AI marketing race has reached the awkward stage
Everyone has a pilot. Fewer people have a profit line.
When data becomes a story people can trust
Measurement earns authority when it shows its uncertainty, not when it hides it.
Global Culture
What performers understand about attention
Stagecraft is a discipline with measurable commercial consequences, not a personality trait.
Story Intelligence Daily
One sharp idea about how stories move markets.
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Speaking & Facilitation
Keynotes, workshops and strategy sessions that turn story insight into organisational action.
Work with KrisWhat a session delivers
- A shared language for the stories your market already believes.
- A decision model leaders can use the following Monday.
- Evidence your teams can defend in a budget meeting.
